While at DEPT® I've had the opportunity to create work for the Meta Family of Apps Growth Marketing Services. This work is featured globally, translated into 30+ languages, and crafted with the intention of growing the app's presence among Gen-Z users and becoming a known entity within emerging internet markets.
For the Fans
For the Fans was developed to run globally in conjunction with the start of the World Cup. This fútbol themed spot quickly ramped to Instagram's #1 performing global creative and remained in that spot for the duration of its run.
Fresh Color is an example of a project I was not a creative lead on during its conception but was brought on to write voiceover as a test subject that found scripted content was ultimately better performing than non-scripted.
POV is an example of a project put together with purely stock footage. As a global concept, it was important to show relevant clips that would resonate with the majority of audiences while highlighting a truly human experience: moving into your first apartment.