National University: Associate Degrees for Transfer Campaign
2019 & 2020 Print and Out of Home
In 2019, National University expanded its messaging to the community college sector, encouraging students to transfer by offering a scholarship to all students who had completed an AA or AS degree.
At several San Diego community colleges, National University hosted campus takeover events, filling all school kiosks with posters and swag, and taking over the campus coffee shops to provide free coffee and transfer information to prospective students.
This was one of my favorite projects to date, as it allowed me to inject humor and playful copy in a way the higher education market rarely utilizes.