Northcentral University: It Takes
2019 Brand Campaign
Northcentral University became part of the National University System in 2019. Their campaign was designed to transition their brand from a for-profit to a nonprofit university specializing in graduate-level education. Because of this focus, the messaging sought to challenge and inspire — connecting with prospective students who wish to be the top minds in their career fields. NCU believes any student can change the world, so they offer the tools needed to help students connect with their communities, study on flexible schedules, and earn a degree that helps them pursue their goals of a better society for everyone.