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National University: Home

2020 Brand Campaign

Nearly 20% of the U.S. population works in “helping” fields, such as nursing, health care, public safety, and education. At National University, 70% of students work or study in these fields.


The goal of the Home campaign was to reach prospective students from these “helping industries,” promoting NU as their institution of choice. The campaign capitalizes on an altruistic message that resonates with this particular audience, and uses imagery that evokes a sense of adventure, pride, and power, with subtle Americana undertones that nod to its veteran-founded institutional history. This campaign features real students and alumni in all visuals.

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