National University is a veteran-founded, nonprofit university and the flagship institution of the National University System. As a military-friendly college and Yellow Ribbon school, the military audience remains a vital component of the university's success.

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For the 2019 #My30 campaign, servicemembers and veterans in the Texas region were targeted with a broadcast and out-of-home campaign which utilized National University's real military and veteran students and touted the flexibility and achievability of an NU degree combined with military experience.