Petco SEO Copy
2017 Web and SEO Copy
At Petco I worked on the web development team as they rebuilt their site from scratch. I wrote SEO product and page copy to improve rankings of specific categories and worked with a large SEO agency to audit, develop, and review copy changes. Together we explored creative ways to improve rankings without disrupting and even benefitting the customer experience online.
Our greatest success was the addition of an FAQ section on many category-level pages which allowed us to increase internal and external links while also providing necessary information to the customer at the page level.