Petco SEO Copy

At Petco I worked on the web development team as they rebuilt their site from scratch. I wrote SEO product and page copy to improve rankings of specific categories and worked with a large SEO agency to audit, develop, and review copy changes. Together we explored creative ways to improve rankings without disrupting and even benefitting the customer experience online. 

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Our greatest success was the addition of an FAQ section on many category-level pages which allowed us to increase internal and external links while also providing necessary information to the customer at the page level.